Mass Traffic Blueprint Review
Every business person knows that getting targeted traffic to their offers is the life of their business. You might have the best product and exceptional customer service, but if you can't get visitors to your website - none of that will matter.
Most entrepreneurs have discovered that the fastest way to get traffic to their offers is to pay for it using one of the big ad platforms. But paid ads are becoming expensive. Advertising costs are on the rise and unless you're large brand with deep pockets, it's increasingly difficult to get a positive return on investment.
Is there an alternative? Maybe...
Just recently I stumbled on a refreshing product called Mass Traffic Blueprint by a marketer named Vick Strizheus.
It's a low cost, 5-module course that outlines the how to use the power of 'compounding traffic' over time, resulting in getting mass visitors to your offers while reducing ad spend to almost zero.
At first, I thought it was just a matter building social media profiles, leveraging viral content, etc. - but then I discovered it was way more than that. It's a strategic way to ethically leverage other peoples content and consumer lists in a way that's pretty innovative.
Many of the resources he points to are completely overlooked by most traffic gurus, many of whom peddle Facebook, Google, YouTube, Twitter, LinkedIn and other ad platforms to get website traffic.
What's in it?
Module 1 - Welcome to MTB
An introduction that covers the entire strategy and introduces the concept of Level 1, Level 2 and Level 3 traffic, setting the framework and the path to produce and handle increasing volumes of traffic.
Module 2 - Getting Traffic
- Understanding the Blueprint
- Fast Traffic Results
- Strategic Scale
- Domination Mode
In this module he takes a deeper dive into the how to setup what he calls the 'traffic machine'.
The approach seems very streamlined and strategic. The idea is that you create a framework to compound web traffic over the long term, rather than simply fire up an ad on Facebook and send visitors to a funnel. You're creating a 'Traffic Machine' not a 'Funnel' - an important distinction.
Fast Traffic Results outlines the traffic sources you first use to drive large amounts of traffic quickly. This 'primes the pump' to get the traffic machine started.
Strategic Scale adds fuel to the fire by tapping into much larger traffic networks who are able to drive huge volumes of website visitors at massive scale.
Domination Mode is the where the 'compounding effect' begins. The term domination is used in the context of competition. He suggests that competitors in the same niche are simply unable to compete as relates to traffic generation once this mode kicks in.
Module 3 - Managing Traffic
- Never Waste A Visitor
- Your Secret Weapon
It's a well know fact that most website visitors that arrive at an offer don't immediately buy. Statistically, well over 95% of traffic simply bounce. This simply means they 'bounce' off your website, most likely never to be seen again.
This is where retargeting comes into it's own and what is meant by Never Waste a Visitor.
We've all had experience with 'retargeting'. Just after you visited an online store looking for at an item of interest and then go off to another site on the web, you find ads following you around promoting the last thing you just looked at.
Although that can be a bit creepy - because you know you're being tracked - the upside for the business owner is that once they've got you to visit their website once, they can very inexpensively 'retarget' you as someone interested in their product.
Sometimes, the upside is also for the consumer, since when you're being retargeted, they often attempt to bring you back by making better offers. 🙂
Your Secret Weapon
This section of module 3 covers the interesting world of AI (Artificial Intelligence) and how it can be leveraged to precisely find and target prospects who are interested in your products. Both Google and Facebook use this extensively.
Data Aggregation is very powerful in marketing and large ad platforms have invested heavily into these technologies. He shows exactly how to leverage their investment?
Module 4 - Multiplying Traffic
- Your Hub
- How To Multiply Sales
- How to Multiply Money
- How to Multiply Traffic
Your Hub outlines the need to establish a brand on the Internet vs. just using short term funnels to sell stuff. Every major company builds a tribe of followers who ultimately become loyal to the brand. Although they do use marketing funnels, that's not their main strategy to build market share.
How to Multiply Sales builds on the idea of working from Your Hub (your brand). Consider Apple for example. Once you buy one of their devices , what do they do to multiply sales?
They sell you more stuff... which would include accessories, additional devices, upgrades, and so on. Once you're loyal to the brand, selling you more stuff becomes easier without spending an additional dime on advertising. Solopreneurs can take advantage of this too.
How To Multiply Money is the natural result of multiplying sales, and in this section Vick talks about other ways to leverage you brand and positioning to increase revenues further.
How To Multiply Traffic introduces the concept of a Viral Marketing System. This is a particularly interesting framework that shows how to engineer a perpetual loop of traffic that grows ever larger... like a snowball gathering momentum. Took mw a while to get my head around this.
Module 5 - Mastering Traffic
1. Your Next Step
Your Next Step is really just a summary of all the other elements covered and a soft upsell to a more detailed traffic course called Internet Traffic Academy. This is apparently the 'big daddy' the Mass Traffic Blueprint I've just covered.
Mass Traffic Blueprint Conclusion
Overall, I think the content in this course is useful and unique when compared to other training I've seen online teaching web traffic generation.
The upside is definitely a refreshing look at brand building for the 'little guy' as a way to put a stake in the ground towards becoming an authority in their niche. The content is meaty and well presented.
At the time of this writing, the price tag for the Mass Traffic Blueprint Course is $49 - pretty reasonable for what's covered, I think.
The downside is there's no practical demonstration of how to implement the concepts taught in the material. Perhaps it's a bit much to expect for the price.
Other of his customers report more hands-on guidance is offered inside his larger traffic course called Internet Traffic Academy, which requires a considerably higher investment. I'm unable to confirm or deny their claims.