Tools To Accelerate Your Marketing Success
Listed below is a shortlist of resources I currently use or have used in the past to run my business. Over the course of my digital career I have experienced 'the good, the bad, and the ugly' of online software and service providers. What you see below are those I have come to know and trust, and who have delivered great results for me.
Please Note: Many of the links on this page are affiliate links, which means if you choose to buy services as a result of clicking links on this page, I will earn a commission from the respective seller. This commission comes at no additional cost to you. Please understand I recommend these resources because they are helpful and useful, not because of the small commissions I may earn from them. Only buy these products and services if you believe they will help you achieve your goals.
NameCheap is my first choice for domain registration. The service is solid and affordable, and web dashboard is super-easy to natigate. In addition, they provide SSL certificates at low cost and the process to get them issued is fast and painless. They also provide several other services.
A2 Hosting provides blazing fast hosting - both shared and VPS. Pay particular attention to their 'Turbo Boost' and 'Turbo Max' offerings. Speedy page loading is a metric becoming increasingly important with mobile users, and it's already a major factor in getting high page rankings on Google. Nobody waits for a slow-loading site. Don't go 'cheap' on your hosting solution.
WordPress. It's free, has the largest user base above all other content management systems, a huge selection of plugins are available, and it's super easy to use. (a plugin is an add-on to WordPress that extends its basic functionality and it's usually installed with a single click) Many useful plugins are also available for free, but most specialized plugins require purchase.
Thrive Architect is a funnel/page-builder for WordPress and in my opinion, it's the best page-builder plugin on the market. Create stunning capture pages, landing pages, any type of page for that matter, and it comes with a full range of ready made templates. Integration with all popular autoresponders, webinar services and social sites is included (a big bonus). And, it's a one-time purchase, no monthly fees.
Kartra an all inclusive, email marketing, list building, web hosting, business management system designed just for marketers. It's the ultimate business management system in-a-box if you don't want to mess with setting up tech stuff and bootstrapping your own system together. Comes with a 14-Day Trial and requires a subscription to continue using it.
ActiveCampaign There's not much that you can't do with this service as relates to email marketing, list management, and marketing automation. Deliverability is excellent and integration with other online applications is extensive. Great value for money.
Clickmagick What you don't measure - you can't improve. Every savvy marketer knows this. This tracking tool is simple and straight forward to use, has almost every feature you would need to improve your ROI, and is great value for the price. The support and documentation is excellent.