Tools To Accelerate Your Marketing Success

Listed below is a shortlist of resources I currently use or have used in the past to run my business. Over the course of my digital career I have experienced 'the good, the bad, and the ugly' of online software and service providers. What you see below are those I have come to know and trust, and who have delivered great results for me.

Please Note: Many of the links on this page are affiliate links, which means if you choose to buy services as a result of clicking links on this page, I will earn a commission from the respective seller. This commission comes at no additional cost to you. Please understand I recommend these resources because they are helpful and useful, not because of the small commissions I may earn from them. Only buy these products and services if you believe they will help you achieve your goals.

Domain Registration

NameCheap is my first choice for domain registration. The service is solid and affordable, and web dashboard is super-easy to navigate. In addition, they provide SSL certificates at low cost and the process to get them issued is fast and painless. They also provide several other services.  

a2 Hosting

Hosting

A2 Hosting provides blazing fast hosting - both shared and VPS.  Pay particular attention to their 'Turbo Boost' and 'Turbo Max' offerings. Speedy page loading is a metric becoming increasingly important with mobile users, and it's already a major factor in getting high page rankings on Google. Nobody waits for a slow-loading site. Don't go 'cheap' on your hosting solution.

Wordpress

Content Management

WordPress It's free, has the largest user base above all other content management systems, a huge selection of plugins are available, and it's super easy to use. (a plugin is an add-on to WordPress that extends its basic functionality and it's usually installed with a single click) Many useful plugins are also available for free, but most specialized plugins require purchase.

Funnel/Page Builders

OptimizePress 3.0 is my first choice marketing plugin for WordPress. In my opinion, their 'Suite Package' offers the best all-in-one platform for creating pages, sales funnels, and even includes a built-in shopping cart.

Seamless integration with many popular autoresponders is an added bonus. Plus, it's not bloatware... meaning, pages created with OptimizePress load blazingly fast online... which is really important for people using mobile devices! And, it's a one-time purchase, with annual renewal if desired.

clickfunnels

Clickfunnels is a one-stop-shop, email marketing, list building, web hosting, business management system designed for marketers. A great solution if you would rather not mess with bootstrapping your own system together. Comes with a 14-Day Trial and requires a monthly or annual subscription to continue using it.

ActiveCampaign

Email Marketing

ActiveCampaign is a an email marketing service with extensive features and great deliverability. The platform gives businesses of all sizes access to hundreds of pre-built automations, delivering a high-touch and personalized experience to their customers.

clickmagick

Tracking

Clickmagick What you don't measure - you can't improve. Every savvy marketer knows this. This tracking tool is simple and straight forward to use, has almost every feature you would need to improve your ROI, and is great value for the price. The support and documentation is excellent.